This month sees the publication of my new book, "Your Writing Coach," in the United States (it came out in the U.K. last month), published by Nicholas Brealey Publishing, London & Boston. It takes you from idea through to publication and it has unique bonuses for each chapter on the related site (which is finally back up, after some problems with the server that put it out of commission for a few days): www.yourwritingcoach.com.
You can pick the book up at you favorite online bookseller or regular bookstore. And if you've already read it, please consider writing a nice review for it on the site of your favorite online bookseller (especially Barnes & Noble or Amazon).
For London-area people, below is a reminder that this is your very last chance to sign up for either or both of my May 5th workshops. If you want to find extra hours in your day and to figure out how to stand out in your field, this is your chance. And now here are some fresh ideas:
1: Think in the box (first make the box!)
You may remember Alex Tew, the young man who came up with the Million Dollar Homepage, on which he sold a million pixels at one dollar each. He told "Men's Health" magazine that when he was trying to come up with the perfect moneymaking idea, he started by writing down the attributes it had to have. It had to be:
* cheap to set up, or preferably free
* simple enough that people could understand it instantly
* something interesting, novel, with a good name, a brand that would catch people's attention
He said, "If I came up with a bold idea, then that would generate value in the idea and become a self-fulfilling prophecy."
Action: If you are trying to come up with an idea, try starting by describing the attributes it has to have. Normally, we talk about thinking out of the box, but in this case you are creating a box within which the idea should fit.
2: Service Innovation: Your Next Big Thing?
A recent article by Reena Janna at BusinessWeek.com says that service innovation is the next big thing. There has been a big round of design innovation (iPod, Dyson, etc.), but now the question is how to come up with new and better ways to deliver services. An example of what not to do: outsource help lines to countries where the operators are given names like Joe and Brenda but don't actually speak English very well. It's easier to think of ways that big companies could do this than how free-lancers can, but here are some ideas:
* how can you be clearer about what you offer? (Web sites? Blogs? Podcasts? More frequently updated brochures? Annual reports?)
* when providing a service, how can you keep the client in the loop better? (E-mails about milestones reached? More frequent phone contact?)
* when you've finished a project, how can you improve your service next time? (Brief survey of client, asking what went well, what could have been better?)
Action: Think for a moment about the services you provide. What innovations could you use to improve the service?
3: Read This Item (Don't Do Anything Else!)
The New York Times recently featured an article by Steve Lohr that updated the research on multi-tasking. The upshot is the same as before: don't do it! "Multi-tasking is going to slow you down, increasing the chances of mistakes," said David E. Meyer, director of the University of Michigan's Brain, Cognition and Action Laboratory.
The article also cited a recent study at Microsoft that showed workers there took an average of 15 minutes to return to serious mental tasks after responding to incoming e-mails or instant messages. Often they became distracted and looked at sports or news Web sites or answered other messages.
Jonathan Spira, chief analyst at Basex (a business-research firm) pointed out that in the industrial era, it took 100 years before Frederick Winslow Taylor published his systems of scientific management for increasing worker productivity. (Side note: his methods are still the basis of most time-management techniques, which is why they don't work very well and why I wrote "Time Management for Creative People," an e-book you can find at www.timetowrite.com).
Action: The article's recommendations are: check our email once an hour at most, try using soothing background music while studying but avoid songs with lyrics, having the TV on, or receiving text messages when you want to concentrate. Which of these would improve your productivity?
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Final Call! Two Workshops with Jurgen in London, Saturday, May 5
These are very interactive workshops, so we are limiting the numbers, but there are still a few slots available for both. The morning workshop is on innovative time management techniques especially for creative people, and at only 29 pounds, includes my new book. The afternoon workshop is on how to make more money in your creative endeavours by creating a brand for yourself and by learning how to stand out in the marketplace, and at only £29, this workshop will pay for itself when you get only one more assignment or referral. Five pound discount if you do both. Why not bring a friend or buy a space as a gift for someone who needs a little boost? To check whether places are still available, e-mail Sheridan at BstormUK@aol.com or ring him on 0207 580 4997.
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4: The Psychology of Success (What's Yours?)
A new book by academic psychologist Carol Dweck, "Mindset: The New Psychology of Success," suggests that the key to your success is in how you think about your ability. There are two common perspectives: one is that you are born with talent (or not); the other is that you can develop high-level skills despite initial failure.
The difference emerges when someone doesn't do well. Those who think they're talented shine as long as the going is easy; when they hit setbacks it's a challenge to their self-image and they're more interested in maintaining that image than in learning. Those who believe that more effort will lead to more mastery tend to carry on and, indeed, do get better. In other words, the former want to show off their skills and avoid making mistakes, the latter want to develop their skills and are ready to treat failure as feedback.
The good news is that students and others can adopt a growth mind-set, and doing so allows them to progress.
Action: Is there some aspect of your life in which you have decided you have (or don't have) talent and there's no point in pushing things further? What would it be like for you to re-think that and decide to work at it?
5: A Different Approach to Innovation
Innovation expert Larry Keeley says most people are approaching innovation in the wrong way. He considers that most brainstorming sessions lead to random ideas that eventually are discarded. At his company's Web site, www.doblin.com, they identify ten types of innovation, including: your business model (Dell got customers to pre-pay and offered customization); networks and alliances (some coffee shops operate within book shops); product systems (like offering software bundles on a unified theme).
His advice: instead of trying to come up with something new, focus on making better or re-combining things that already exist, using the ten types of innovation. Action: These ten aspects of innovation can apply as much to a free-lancer or someone working within a company as they do to larger businesses. If you're interested, take some time to apply them to what you do.
6: And a Quote to Consider
"If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want,
and all that is left is a compromise."
Robert Fritz
Until next time,
Jurgen
PS: If you haven't checked my blog since last time, you've missed posts on feeding your head with new ideas; what Kurt Vonnegut said about writing; how to handle deadlines better; overcoming blocks – and lots more. Have a look now at: www.timetowrite.blogs.com While you're there, you can sign up to get an e-mail every time a new post appears.
You may also want to have a look at our Web sites, www.TimetoWrite.com and www.BrainstormNet.com.
