HomeBusiness"We’ll Buy Your Home" Ads and Mailers

“We’ll Buy Your Home” Ads and Mailers

If you own a home, you’ve probably received a solicitation saying, “We want to buy your house.” The offer may sound appealing, but it’s often not in your best interest.

(Submitted photo)

These sell‑your‑home schemes often target older homeowners who are likely to have significant home equity. The bad actors search public records for foreclosure filings, divorces, or recent deaths to identify homeowners who may be under financial or emotional stress.

They frequently rely on high‑pressure sales tactics and misleading claims—including misrepresenting the value of your home, exaggerating market conditions to create a false sense of urgency, or even suggesting you may owe back taxes.

Even promises to buy homes “as is” can be misleading. In some cases, buyers later back out of that pledge and demand repairs before completing the sale, leaving the seller responsible for costly fixes after all.


If you’re thinking about working with a “We Buy Homes” company, know the true value of your home, understand what you’re signing, and get legal advice before moving forward.

Learn how to spot and avoid scams with AARP Fraud Watch Network™. Suspect a scam? Call our free helpline at 877-908-3360 and talk to one of our fraud specialists about what to do next.

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