78.7 F
Charlotte Amalie
Monday, November 28, 2022
HomeNewsArchivesDoty Calls for Caribbean Tourism to Rally Round A Single Brand

Doty Calls for Caribbean Tourism to Rally Round A Single Brand

The Caribbean should step up its regional marketing efforts and unite around a single marketing brand, Tourism Commissioner Beverly Nicholson Doty said in a statement Friday.

"The time is right for us to get together and promote the diversity of the region under one brand," Doty said, calling for a fresh approach to regional marketing.

Speaking ahead of the Caribbean Tourism Organization’s State of the Industry Conference to be held in St. Kitts next week, Doty said "a rising tide floats all boats," and it was time for both the region’s public and private sectors to invest in the Caribbean brand.

"As nations around the world pay closer attention to travel and tourism because of its huge economic returns, we must plan strategically and collectively to ensure the health and sustainability of the Caribbean tourism product," she said in the press release.

Advertising (skip)
Advertising (skip)
Advertising (skip)

She cautioned that without the full participation of CTO member governments and members of the Caribbean Hotel and Tourism Association there could be trouble.

"We have to keep our region competitive or face some dire consequences, including loss of market share and diminishing returns," she said.

Doty will address the CTO meeting on a panel entitled "The Right Product, The Right Message, The Right Time."

A board director of the Caribbean Tourism Development Company, which is the marketing arm of both CTO and CHTA, Doty is in Curaçao this week for the Florida-Caribbean Cruise Association Cruise Conference and Trade Show.

Print Friendly, PDF & Email
Keeping our community informed is our top priority.
If you have a news tip to share, please call or text us at 340-228-8784.




Support local + independent journalism in the U.S. Virgin Islands

Unlike many news organizations, we haven't put up a paywall – we want to keep our journalism as accessible as we can. Our independent journalism costs time, money and hard work to keep you informed, but we do it because we believe that it matters. We know that informed communities are empowered ones. If you appreciate our reporting and want to help make our future more secure, please consider donating.