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HomeNewsArchivesSummer Sizzlin’ Sampler Hotel Package Announced

Summer Sizzlin’ Sampler Hotel Package Announced

The Tourism Department Tuesday launched its Sizzlin’ Sampler package, offering travelers an opportunity to save $350 on a visit to the territory this summer. The offer, designed to entice visitors to stay during the low season, includes a $200 instant credit towards any booking for a minimum five-night stay at participating hotels, $50 in shopping certificates, $50 in attractions certificates, $50 in dining certificates, and the fifth night free. The promotion is available for booking from May 1 through June 15 for travel between June 1 and Sept. 30.

“It’s important that we maintain a steady flow of visitors into the territory during the summer season to benefit both the local economy and our airline partners,” Tourism Commissioner Beverly Nicholson Doty said in a press release issued Tuesday. “Given the hikes in airfare, we want to provide great value and incentives in order to attract our repeat and prospective travelers.”

To promote the package, the Tourism Department launched a $1 million digital, broadcast, and print advertising and marketing campaign. It will run nationally and to audiences located in key markets throughout the United States. Of the $1 million, $650,000 is dedicated to promoting the entire territory and $350,000 to promoting St. Croix. Creative elements of the campaign include a “350 ways to save summer” tagline, which reinforces the $350 savings messaging.

According to the press release, advertising spots purchased on national broadcast outlets, such as CNN, TNT, TBS, and NBA TV, are timed to reach consumers during the crucial pre-summer period when summer vacations are top-of-mind. Designed to target consumers in the midst of the online travel search and booking process, the digital ad-buy includes sites like AOL, Bing Travel, and Pandora, as well as the websites of eight regional daily newspapers.

Less traditional marketing initiatives encompassed by the digital campaign include in-text targeting via Vibrant Media and a partnership with Adara, a leading travel-industry aggregator. The print advertising campaign targets the African American and Caribbean Diaspora readers of more than 20 African American newspapers around the country.

Hotels participating in the Sizzlin’ Sampler offer include: Anchorage, Best Western Carib Beach, Best Western Emerald Beach, Bolongo Bay Beach Resort, Crystal Cove, Marriott Frenchman’s Reef, McLaughlin Anderson Luxury Villas, Pavilions and Pools, Point Pleasant, The Ritz Carlton, St. Thomas, Sapphire Beach Resort, Sapphire Village, Sugar Bay Resort and Spa, Virgin Islands Campground on Water Island, Windward Passage, The Buccaneer Hotel, Chenay Bay, Club Comanche Hotel, Club St. Croix, Colony Cove, Divi Carina Bay Resort, Hibiscus Beach Resort, Holger Danske Hotel, Hotel Caravelle, The Palms at Pelican Cove, Renaissance Carambola Beach Resort and Spa, Sandcastle on the Beach, Sugar Beach Condo Resort, Tamarind Reef Resort, Gallows Point Resort, Maho Bay Camps, and The Westin, St. John Resort and Villas.

The Sizzlin’ Sampler applies to new bookings only. Reservations for this promotion can be made through a number of tour operators using the booking code VISS12. They include Apple Vacations, BookIt.com, CheapCaribbean.com (Inter Island Tours), Classic Vacations, Costco Travel, Enjoy Vacations, Expedia, Funjet Vacations, Hotelbeds, JetBlue Getaways, Libgo Travel, MLT Vacations, Pleasant Holidays, LLC, Travel Impressions, Travelocity, US Airways Vacations, Vacation Express, and World Travel Holdings.

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