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Wednesday, August 10, 2022
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SBA Hosts Webinar on Crisis Communications Planning

When a disaster occurs, it’s often the rumors of small business failure, or unverified directions shared amongst staff that undermines the company’s recovery efforts. During an emergency, precise, effective communication—within the organization, and out to the public—is vital.

The recent devastation caused by spring tornadoes, flooding, and the June 1 beginning of the Atlantic Hurricane season are reminders that small businesses are particularly vulnerable to the economic losses caused by disasters. Establishing a solid communications plan beforehand can make the difference between rebuilding quickly or languishing in confusion.
Get tips on assessing your company’s need for a media strategy, identifying the right spokesperson, and developing fact sheets and talking points during a free webinar hosted by the U.S. Small Business Administration and Agility Recovery Solutions at 2 pm. EDT on Tuesday, June 21.
SBA has partnered with Agility Recovery Solutions to offer business continuity strategies for entrepreneurs via their “PrepareMyBusiness” Web site. Visit www.preparemybusiness.org to access previous webinars and for more preparedness tips. “Crisis Communications Planning – The Keystone of Disaster Recovery Response” will be presented by Bob Boyd, vice president of Agility Recovery Solutions. A question and answer session will follow.
Since 1953, the SBA has provided more than $48 billion in disaster recovery funds to 1.9 million homeowners, renters and businesses of all sizes in the form of low-interest loans. To learn more about the disaster assistance program, visit www.sba.gov/disaster.

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