April 23, 2008 – As Ben & Jerry's celebrates its 30th anniversary across the globe, the socially-minded ice cream maker, with the fun and funky flavors, asks what better way to share the love? They're giving it away. This is as plain and simple as vanilla.
"Jerry and Ben started their first 'Free Cone Day' as a thank you to their customers," said Paul Willis, manager of the St. Thomas Ben & Jerry's located at Yacht Haven Grande. "It's cool," added Willis with full pun intended, "we get to continue the peace, love and free ice cream tradition every year right here in St. Thomas." Free Cone Day is Tuesday, April 29.
Try one of the old favorites such as the "legend-dairy" classic cherry Garcia, phish food or chocolate fudge brownie. However, if looking for a little something new to tickle the ice cream funny bone, the company is introducing a few brand new flavors to bring joy to the belly and soul.
· Coconut seven layer bar — the latest and greatest flavor, based on the popular dessert: coconut ice cream with coconut and fudge flakes, walnuts and swirls of graham cracker and butterscotch. This is a treat solely for Scoop Shop fans, as it is the only place in the world that people can get this flavor!
· Cinnamon bun caramel ice cream with cinnamon bun dough and a caramel streusell swirl.
· Vanilla fudge chip – vanilla ice cream with fudge chips, sweetened with Splenda.
Not only is Free Cone Day a chance to get a free scoop of ice cream, it is also considered to be quite a party. "We will scoop out free cones from 10 a.m. to 7 p.m., right here on Yacht Haven Grande," said Shift Leader and Chief Scooper Michol Smith. "Every year Free Cone Day is our biggest and best party."
There's always great fun and surprises at the neighborhood Scoop Shop with worthwhile social mission partners like the St. Thomas Humane Society, music and other entertainment happening throughout the day, so make sure to make it down to enjoy all of the fun.
In 2007, Ben & Jerry's Scoop Shops gave away more than one million free cones worldwide! If there are any questions, call 775-8232.
About Ben & Jerry's: Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben & Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.
It is a Vermont corporation and wholly owned subsidiary of Unilever and operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2006 totaled almost $1.6 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of its philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding. It also supports Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.
