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Marketing Expert to Speak on Tourism Trends

Jan. 31, 2007 – Berkeley W. Young, president of Young Strategies Inc., will talk on "Top Ten Travel and Tourism Trends for 2007," at 7:30 a.m., on Tuesday, Feb. 6, at Holiday Inn Windward Passage, on St. Thomas.
Young has over 20 years in marketing and management, including positions as the executive director of a rural tourism development authority, vice president of Randall Travel Marketing, and the founder of his own company, Young Strategies Inc., which focuses on research and strategic planning for all aspects of the tourism industry. His foucus on marketng research and strategic planning indicates geerational shifts including the Silent Generation, Baby boomers, Gen X and Gen Y. He will discuss how to tailor your products and market to each group and how to train your staff to deal with the different groups.

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