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Charlotte Amalie
Wednesday, July 24, 2024


May 22, 2002 – There's an advertising market in the Virgin Islands for a second telephone book, according to publisher Moe Shafiee at US Publishing in Sacramento, Calif. "If there are choices, the quality goes up and the prices go down," he said.
US Publishing, doing business as Pacific West Yellow Pages, has filed suit in U.S. District Court's Eastern District of California against Innovative Telephone, claiming the Virgin Islands company reneged on its deal with Pacific West to publish the 2002 phone directory for Innovative. The suit claims Innovative didn't pay its bill and then canceled its contract with Pacific West. (See "Innovative sued by phone book production firm".)
Shafiee said the suit is making its way through the District Court system. "It's going to take time," he said. Innovative, in a news release from its chief executive, Samuel Ebbesen, said it was in the right and also that the utility plans to publish its own phone book for next year.
In the 1990s, the territory had two telephone directories for a time — one self-published by the V.I. Telephone Corp., or Vitelco, now renamed Innovative Telephone; and the other produced by a Puerto Rico Yellow Pages sales company that had originally sold advertising for the Vitelco book.
Shafiee said US Publishing will produce its directory in California and mail copies to all Innovative customers. Also, he said, the directories will be available at central locations such as the territory's Chamber of Commerce offices. He said his book will have the usual white and yellow pages, community pages and island information pages and also will offer full-color coupons.
Advertising is being accepted from all businesses, including those based at home and those that operate via cellular phone, Shafiee said. The deadline for placing ads is Sept. 1, he said, and sales representatives are currently soliciting customers.
Business and residential telephone customers may update their listings from the current Innovative directory or add new listings by calling the USPublishing customer service at (800) 488-9090 or by e-mailing to info@uspub.net. For more information, visit the publishing company's uspub.net web site.

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