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AD CLUB PANEL TO PONDER WHAT LIES AHEAD

Oct. 4, 2001 – "The Next 12 Months" is the topic for discussion at the next meeting of the Advertising Club of the Virgin Islands, a luncheon scheduled for noon Tuesday at The Pointe at Villa Olga on St. Thomas.
WSTA Radio owner and show host Addie Ottley will moderate a panel discussion centered on how local businesses are dealing with the impact of the events of Sept. 11. Terry Robinson of The Draughting Shaft, Zona Corbin of Little Switzerland, Alexander Treml of Alexander's Restaurant and Randy Kneedler of Caribbean Auto Mart will be the panelists.
"While business tries to return to normal in the chaotic aftermath of the terrorist attacks of last month, advertisers and their clients are scrambling to assess the business environment, what consumers want and what messages are appropriate," an Ad Club release announcing the meeting stated. "The business landscape has changed, and we all must change with it."
The release added, "The goal may be to return to business as usual, but companies are discovering that isn't yet possible — and wonder if it ever will be." The goal for the advertising profession, it said, will be to determine how Americans feel about many matters "and join their reality so we can be of value and service to our audiences."
The luncheon cost is $25 for Ad Club members and $30 for non-members. Reservations are required by noon Monday, and they may be made by calling 776-4747.

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