Caribbean Advertising Federation (CAF), a division of the American Advertising Federation (AAF), has announced the winners of the American Advertising Awards, formerly known as the ADDY Awards. This is the advertising industry’s most comprehensive and prestigious competition, which recognizes creative excellence in advertising.
This year, a record 769 entries were judged, giving the CAF the most entries in the 4th District for the second year in a row. Entries were submitted by 45 different companies and organizations that represent Barbados, Trinidad & Tobago, Jamaica, U.S. Virgin Islands, Curacao, Grand Cayman, Belize and St. Lucia. Best of Show went to Digicel Jamaica.
Winners from the U.S. Virgin Islands include MLB Creative, which won Best of Interactive, one of the top four media prizes. MLB also won five gold and three silvers, which included work for Choice Wireless and McDonald’s; 3BV won a gold and a silver for the Duvel Beer T-shirt and poster; Scotiabank won a silver for its 50th Anniversary campaign: Advertising Production Services won a silver for Destinations Magazine, and Griotlife Studio won a silver for Bambu Station Video.
These winners go forward to compete with other winners in the Caribbean and Florida in the second tier of the competition. A full list of winners is available on Facebook at CAFADDY.
Top Awards
2014 Best of Show Overall: Digicel — “Be Extraordinary” TV http://www.youtube.com/watch?v=zmmRPuhQSgk
2014 Best of TV: Digicel — “Be Extraordinary”
2014 Best of Radio: G&A Communications Inc. — Hanschell Inniss Ham Season Teaser Campaign
2014 Best of Print: The 1ndividual Aesthetic — 1ndividual T-Shirt Packaging
2014 Best of Interactive: MLB Creative –Standard Pacific Homes Palisades Web site
For membership information on CAF and ADDY Awards, visit AAFcaribbean.com or www.facebook.com/CAFADDY, or e-mail Joey@mlbcreative.com
USVI Awards
MLB Creative
Best of Interactive: Standard Pacific Homes, Palisades Web site
Gold: Standard Pacific Homes, Palisades Web site
Gold: MLB Creative Web site
Gold: Arcos Dorados DIvision Caribe, Live Interview between Addie Ottley and Despicable Me2 Minions
Gold: MLB Creative Business Cards
Gold: Pensacola Studios Logo
Silver: Choice Wireless / Internet Price Smackdown Microsite
Silver: Pensacola Studios Business Cards
Silver: "Cool Hand Greg" MLB Creative Holiday Video; 3BV / Drie Bier Vrienden
Gold: "Devil of a Beer" Carnival T-shirt
Silver: Devil of a Beer" POP Poster
Advertising Production Services
Silver: Destination Publications / Hot Tropical Nights Editorial Spread;
Scotiabank
Silver: Scotiabank for Scotiabank 50th Anniversary Campaign
Griotlife Studio
Silver: Griotlife Studio / Bambú Station – Leaning On Afreeka
